4.35x

Performance Marketing · B2B · Asia Pacific

Nadia
Ayu.

Full-stack digital marketer driving B2B revenue across Indonesia, Singapore, Thailand, and Vietnam — through performance ads, landing pages, and data-led optimisation.

4.35x
Combined ROAS
377
Qualified Leads
Rp350M
Revenue from Ads
4
Markets Managed
43K
Exhibition Visitors Driven

Case Studies

Campaigns that
moved the needle.

Domino Printing Sciences · Oct 2025 – May 2026

Google Ads Meta Ads B2B Lead Gen Indonesia Asia Pacific

Full-Funnel B2B Performance Campaign — Indonesia Market

Built and managed an integrated Google + Meta ads system from scratch for Domino's Indonesia market. Developed localized campaigns targeting food, pharma, and industrial sectors, optimized landing pages, and connected ad funnels to Salesforce + Mailchimp for lead nurturing.

4.35x
Combined ROAS
Rp350M
Revenue Generated
377
Qualified Leads
Rp213K
Cost / Qualified Lead
3
Clients Acquired

Google Ads · Oct 2025 – May 2026

Search Display Localized Keywords

Google Ads — Multi-Campaign Search Strategy

Ran 6 concurrent campaigns targeting regional industrial areas (Sumatra, Central Java, Food Sector, etc.) with localized keyword strategies, custom ad messaging, and budget allocation per territory.

6.87x
ROAS
Rp51M
Total Spend
5.44%
Best Campaign CTR

Meta Ads · Oct 2025 – Jun 2026

Instagram Facebook WhatsApp CTA

Meta Ads — Engagement & Lead Campaigns

Managed 18 campaigns across IG, FB, and WhatsApp objectives — from broad engagement to narrow B2B lead form ads. Targeted industrial areas in Palembang–Cirebon corridor with geo-specific creatives and CTAs.

11.9x
ROAS
1.37M
Impressions
625K
Reach
1.08%
CTR
4.35x
Combined ROAS · Rp80.5M spent

Every Rupiah invested in paid media returned Rp4.35 in revenue — across Google Search, Display, and Meta platforms. Three B2B clients acquired: Bevananda (Google), CV Redjo Muljo & PT Tirta Wijaya Perkasa (Meta).

PT CIS Exhibition (CIS Network) · May 2023 – May 2025

ATL / BTL / TTL KOL Management Meta Ads Social Media Media Partnership Events & PR

Integrated Exhibition Marketing — HOMEDEC Indonesia & ARCH:ID

Led end-to-end marketing across two of Indonesia's flagship exhibitions annually — B2B (ARCH:ID) and B2C (HOMEDEC). Responsibilities spanned paid ads management, social media growth, KOL briefing & coordination, media partnerships with national publications, and pre-event programs (press conferences, architect & exhibitor gatherings).

28,000
ARCH:ID Total Visitors
15,000
HOMEDEC Total Visitors
43,000
Combined Visitors Driven
4
Exhibitions · 2 Years
Social Media Growth
ARCH:ID — Architecture & B2B
+65%
Follower Growth (2024)
1.18%
Engagement Rate (2024)
+50%
Follower Growth (2023)
0.98%
Engagement Rate (2023)
HOMEDEC — Home & Interior B2C
+50%
Follower Growth (2025)
0.50%
Engagement Rate (2025)
+35%
Follower Growth (2024)
0.38%
Engagement Rate (2024)
Paid Ads Performance
ARCH:ID Ads
+25%
ROAS from Revenue (2025)
Rp145.7M
Ad Spend (2025)
+15%
ROAS from Revenue (2024)
Rp124.7M
Ad Spend (2024)
HOMEDEC Ads
+15%
ROAS from Revenue (2024)
Rp102.6M
Ad Spend (2024)
+10%
ROAS from Revenue (2023)
Rp99.7M
Ad Spend (2023)
KOL Collaborations Managed
@nandiaherlina
IG: 110K · TikTok: 16.9K
HOMEDEC · Home & Interior
@riqmann
IG: 95.5K · TikTok: 216.4K
ARCH:ID · Architecture
@nfalrzky
IG: 11.8K · TikTok: 27.3K
ARCH:ID · Architecture
+ multiple other KOLs
across campaigns
Handled end-to-end: creator sourcing, scope of work briefing, content approval, performance monitoring, and post-campaign reporting.

Landing Pages & Web

Pages built to
convert, not just inform.

ajetprinting.com.sg/food/

🍽️ Food Industry Coding & Marking

SFA-compliant · GS1 2D Ready · IP66 Rated
WhatsApp CTA · Video Hero · FAQ + Table

Food Industry Landing Page

Sector-specific page targeting Singapore food manufacturers. Includes food-grade ink compliance details, GS1 2D barcode readiness (2027 mandate), IP65/IP66 specs, and a WhatsApp conversion CTA. Built with video hero, compliance badge row, and industry-sector table.

View Live Page
ajetprinting.com.sg/pharma-lifescience/

💊 Pharma & Life Sciences

UDI Compliant · GS1 DataMatrix · Serialization
IQ/OQ/PQ Docs · HSA, FDA, EU MDR

Pharma & Life Sciences Landing Page

Technical landing page for pharmaceutical and life sciences manufacturers. Covers serialization, 2D DataMatrix codes, UDI compliance for EU MDR and FDA, with product-level feature breakdowns and sector-specific applications table. Designed for high-intent B2B audiences.

View Live Page
ajetprinting.com.sg

🖨️ Ajet Printing — Full Website (Singapore)

8 Brands · 6 Industries · 18+ Product Categories · Plesk CMS · GTM + GA4 · Full SEO Structure

Ajet Printing Website — Singapore

Managed and updated the full Ajet Printing Singapore website via Plesk CMS. Responsibilities included campaign content updates, inquiry form optimisation, industry page management, and technical coordination to improve user experience and lead capture across 8 brands and 6 industry verticals.

View Live Website

Capabilities

Tools & skills.

⚡
Paid Media
Google Ads · Meta Ads · Search, Display, Engagement & Lead campaigns · Budget allocation · A/B testing
📊
Analytics & Tracking
Google Analytics 4 · Google Tag Manager · Ad platform dashboards · Zapier automation · WATI WhatsApp API
🔗
CRM & Automation
Salesforce · Mailchimp · Lead nurturing workflows · Marketing-to-sales alignment · WhatsApp API integration
🌐
Web & Landing Pages
Hostinger · Plesk CMS · WordPress · SEO content strategy · Conversion optimisation · Inquiry form UX
📣
Brand & Content
Brand identity · KOL management · Social media (IG, TikTok, YouTube, LinkedIn) · Creative direction · Copywriting
🤝
Events & PR
Press conferences · Exhibitor gatherings · Media partnerships · ATL / BTL / TTL · Outdoor media
🌏
Regional Markets
Indonesia · Singapore · Thailand · Vietnam · Localised keyword strategy · Country-specific ad messaging
📐
Strategy & Reporting
ROAS / CAC analysis · Funnel performance · Campaign reporting · B2B lead scoring · Sales alignment

Experience

Where I've worked.

Sep 2025 – Present
Full-Stack Digital Marketing Specialist — Asia Pacific
Domino Printing Sciences
Leading regional digital marketing across Indonesia, Singapore, Thailand, and Vietnam. Managing Google Ads & Meta Ads, landing page development, CRM integration with Salesforce & Mailchimp, and performance reporting via GA4 and Zapier.
Jun – Dec 2025
Digital Ads Specialist (Freelance)
Mitra Pabrik
Managed Meta Ads for B2B segments, optimised CTR and reduced CPC through advanced targeting and creative testing. Delivered regular performance reports for sales alignment.
Aug – Oct 2025
Marketing & Branding Consultant (Freelance)
AISolusi (AISO)
Led brand identity development, SEO-driven content strategy, and digital campaigns for an AI productivity platform.
May 2023 – May 2025
Marketing Communication Executive
PT Citra Inovasi Strategi Exhibition (CIS Network)
Led integrated marketing campaigns for HOMEDEC Indonesia and ARCH:ID exhibitions. Managed KOL collaborations, media partnerships, Meta & Google Ads, and pre-event engagement programs.
Sep 2021 – Dec 2022
Research and Content Creator
PT Jaringan Kreasi Nusantara
Research, survey creation, reporting, and digital event management for online training programs.

Get In Touch

Let's build something that converts.

nadiayu23@gmail.com WhatsApp → +62 856 9030 246 LinkedIn